Seattle Space Needle sues coffee chain over use of logo

The Seattle Space Needle has filed a trademark infringement lawsuit against a local coffee shop chain for exploiting its copyrighted insignia in its branding and merchandise.

Local Coffee Spot is a Seattle-based coffee shop with four locations.

According to the Seattle Times, the mug of hot coffee has a remarkable resemblance to the iconic tower's own insignia, which is featured on branded items.

The owner of the Space Needle, a private corporation, claims the coffee shop's emblem is a trademarked design and has launched a lawsuit in U.S. District Court.

The legal action, according to Karen Olson, head of Space Needle operations and marketing, is unusual.

This is the first time we've had to get to this point "According to Olson. "I'm astonished we've made it this far."

Beau McKeon, co-owner of Local Coffee Spot, says he can't believe a lawsuit has been filed against the business he created as a method to employ people during the pandemic.

As small business owners, we feel extremely mistreated "McKeon explained. "This is more than just bullying."