Shoppers fuming as Sainsbury’s refuses to honour price glitch that cut electric toothbrush from £50 to £2.50


SUPERMARKET giant Sainsbury’s is facing fury from hundreds of customers who took advantage of the haggling price tag – only to be told they will be charged full price.

eagle eyes shoppers Thought he had cleaned up after snatching up an electric toothbrush that usually sells for just £50 for just £2.75.


A technical issue meant an electric toothbrush could cost £50 to £2.75. was given a discount

Shopkeepers are sharing their fury hotukdeals And Sainsbury’s Facebook page.

The price mess on the Ordo Sonic+ gadget Sansbury’s . appeared on Website and spotted by a friend of Joe Brittain, who is 39 years old from St. Albanso,
She quickly added two brushes to her weekly shop.

PR, who has two children aged 5 and 7, said she believed the deal was genuine as a way to entice shoppers to buy groceries. Sainsbury’s,

“I thought they were deliberately trying to take customers back as a cost of living bite,” Joe explained.

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Then he got a text message from supermarket saying that he would be charged £100 for the Ordo brush he believed he had bought for £5.50.

“This morning I looked at my texts and saw that I was sent a message by Sainsbury’s saying I would be charged the full amount for the toothbrush I ordered, as long as I canceled the order by 11pm Wouldn’t – that was the night before I even saw the message,” explained Joe, who works in PR.

which color Customer Services Who organized the refund because he had not received the items yet.

“I was lucky to get it sorted out before I left to pick up my delivery. But what about other families who miss this lesson, and have already delivered their food and charged £50 or more?

“Who really does Sainsbury’s Think the £2.50 offer will attract that? These are people who have very little money in the first place.”

legally, retailers If it’s a “genuine mistake”, then price mismatches don’t need to be respected online.

Instead, they can cancel the order and get the money back, usually within seven days.

The toothbrush is listed on Sainsbury’s website on sale now – but for £45, not £2.75.

which hundreds. was between shoppers Those who went online to complain that their order would cost about 20 times what they thought they would pay.

“I was very keen on toothbrushing — when you have young kids you often don’t get a chance to take care of yourself,” said Mandy Price, 34. hertfordshire,

“I canceled my order before I placed, thank goodness.

“The cynical part of me wonders if they want traffic to their website.

“You can see all the supermarkets battling with customers. Who loses? Us.”

Others vented their anger at Sainsbury’s move hotukdeals Website.

“Their threat to charge more than 1700% of the advertised cost with less than 3 hours notice is terrifying,” said a frustrated shopkeeper.

“Noteworthy, [Sainsbury’s] The CEO got a nice little pay increase of 185% last year. The rich continue to take care of the rich. ,

Another complained: “Shocking services. I can’t believe they are giving me less than 3 hours to cancel an order or they will charge me £50 for an item.

“I didn’t agree to charge £50, I’m mistaken.”

one forward bargain hunter Said: “I don’t mind the order being cancelled.

“You come to expect such[s] of deals. But it’s very, very bad to get a text with a three-hour window to cancel your order before you’re charged £500 at a £25 shop.

“Also their website is now unable to load, probably because people are pouring in to cancel.”

Feather FacebookMore than 100 angry dealers had bought the toothbrush, all that could be said was that they would be charged full price.

One said: “Sainsbury’s has been known to withdraw the full amount at a later date.”

Another asked: “Can they do this without notifying you first? It’s a little upsetting.”

One Twitter User complained to Sainsbury’s: “I bought a toothbrush online for £2.75.

“Now send me a text you’re going to charge me £50 for? Wtf, why aren’t you [honouring] Exchange.

“It’s not my fault that you made an error. I’ve also used some gift vouchers that aren’t reusable. I want my order at 2.75!”

Sainsbury’s said: “Due to a technical error the price of the Sonic+ toothbrush was incorrect briefly yesterday on our website.

“We have contacted a small number of affected customers to let them know the exact price and give them the opportunity to update their online orders with us.

“We apologize for any disappointment this has caused.”

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“Customers can amend orders or return any item for a full refund up to 11 p.m. prior to their delivery.”

Despite Sainsbury’s electric toothbrush not on sale for £2.50, bargains can grab Aldi’s Philip’s Perfect Draft 42% off or their £10. Feather cocktail fountain Now in the shop.


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