Primark announces HUGE change and shoppers will love it

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PRIMARK has announced a major change to its stores as it reveals plans to test a click-and-collect service.

The retailer will offer 2,000 children’s products as it tests click-and-collect services in more than two dozen stores across North West.

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Primark is ready for trial click and collectioncredit: getty

The business said the trial will run out of 25 stores and provide people who live near small Primark and access a wider range of items.

Parent company AB Foods said Monday: “Our average-sized stores are only able to stock a limited range and the number of options available to them for these customers will roughly double, for our smaller store customers. will increase even more.

“This trial will enable us to provide more fashion, licensed and lifestyle products to more customers and more frequently.”

The business said its new UK website, which launched in April, has proved popular. Traffic to the new site has increased by about 60%, and about 15% of customers are checking stock levels in stores.

The retailer is ready to deliver the margin the boss promised a year ago despite inflation in large parts of the economy.

AB Foods said Primark is “on track to deliver a full-year adjusted operating profit margin of approximately 10%.”

This is an improvement from 7.4% in the company’s previous fiscal year – which ended last September.

Owners in November asked shareholders to expect a 10% margin for the current fiscal, as sales picked up when stores reopened after the lockdown.

To be sure, sales have grown by 81 per cent in the three months to the end of May as compared to last year.

Even when looking back and forth, as of the year before the pandemic, sales are still up 4%.

Some of the company’s TV partnerships have proved successful, with Lilo & Stitch and Stranger Things branded clothing doing well.

This comes despite massive inflation, which Primark previously said would force prices to rise in the autumn.

In Monday’s trading update, AB Foods did not comment on costs, inflation or prices on Primark.

But it did manifest pressure on many of its food businesses. AB Foods is the owner of AB Sugar, which employs approximately 40,000 people worldwide, tea company Twinings and others.

Sales in the food categories rose 10% to £2.3 billion in the quarter.

More to follow…

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