I’m a supermarket expert – the secrets you need to know about buying cheap but tasty own-brand food

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If you’re trying to save money at the supermarket – there are a few simple tricks you need to know.

shops use certain Sneaky Tactics to Make Us Spend More MoneySo it is not always easy to find the best deals and affordable categories.

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Own brand shopping secrets you need to knowcredit: getty

But it has never been more important to figure out how to avoid these expense traps and keep your grocery bills down.

This week, families were warned that their The food shop bill was set to rise to £360 this year,

The situation is so bad that some shoppers have asked supermarket cashiers to stop scanning their luggage once they reach a certain threshold,

Inflation has hit a 40-year high of 9.1%. and millions of families are grappling with a cost of living crisis because everything energy bill To petrol prices Rocket.

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Which one? expert Ellie Simmonds said: “But some groceries are growing faster than others.

“A good way to keep your grocery bill down is to buy budget food and drinks with your own labels.”

But if you really want to get the best bang for your buck in-store, there are a few things you really need to know about budget range,

know the name

Value items can often be hidden on shelves, and finding the cheapest range can be half the battle.

Budget ranges can go by many different names, Ellie said, and some supermarkets even have more than one brand range.

Here’s a complete list of the main budget categories so you know what to look for.

  • Aldi: everyday essentials
  • Usually: Just Essential (and Smart Price)
  • Lidl: Only
  • Morrison: Morrisons Savers, Woodheads Brothers, International Seafood Company, Chippindales, Wonky’s, Stephensons Bakery, Greenside Deli
  • Okado: Okado’s own limit
  • Sainsbury’s: Greengrocer (Fruit and Vegetable), J. James (meat, fish and poultry), Mary Ann (dairy), Hubbard (long-life products), Imperfectly Delicious
  • Tesco: Hearty Food Company, HW Nevilles, The Growers Harvest, Stockwell & Company, Miss Molly’s, Butcher’s Choice, Creamfields, Eastmans, Suntrail Farms, Rosedeen Farms, Willow Farms, Woodside Farms, Redmere Farms, Nightingale Farms, Boswell Farms, Boswell Farms
  • Waitrose: Essential Waitrose and Partners

know where to find them

While many shoppers want to buy only their own brand of products, unfortunately they are not available at all stores.

Which one? Seven asked supermarkets how widely their budget range was available, and only four said that at least some price range was available in all stores. these were asda, Morrison, Sainsbury’s And Waitrose,

Aldi Said Self-labeled items were available at all major stores, but not at its local or Shop & Go locations. Lidl And Tesco Who didn’t answer?

But even where the categories are stocked – you still may not be able to find them.

Which one? Said that heavy demand means cheaper groceries are more likely to be sold.

It found that on-label products were three times more out of stock between December 2021 and February 2022 than in the same period two years ago.

To avoid disappointment, it can help to know what time of day or week or day your local store receives your delivery.

and we’ve seen before Best time of day to shop for yellow sticker discounts,

keep an eye on prices

It’s easy to assume that a self-branded item will be the cheapest option, but that’s not always the case – so you need to compare prices when shopping.

Looking at shelf labels can help you compare different products, as this will show whether the price per gram or per 100 grams gives you a similar-to-similar comparison.

Which one? It was found that the price of on-label standard categories has increased by 2.84% over the previous year, while it is 3.15% for premium categories.

Ellie added: “The cheapest groceries may not even officially be in the own label budget range.

“Price-matching plans and loyalty discounts can mean the cheapest options are from other categories or even bigger brands.”

shopping around different stores Can help you save more though.

Which one? found that there was a 44p difference between the cheapest and most expensive 400g pack of cooked ham – it was £1.59 at Asda but £2.03 at Sainsbury’s.

A 300g pack of macaroni cheese was £1.19 at Asda and £1.89 at Tesco.

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Websites like Trolley can help you compare – it will show you the price of the same product at different stores.

You can further cut costs by using loyalty discounts like Tesco Club Card or Sainsbury’s NectarWhich doesn’t give you access to what other buyers have to offer.

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