How to slash the cost of your supermarket shop as average grocery bill soars by £380 a year


Grocery bills are expected to rise by £380 this year as food price inflation hit a 13-year high, according to new data.

So here’s how to pinch pennies back when you’re in the aisles.


Cost of living crisis means many struggle to pay for essentialscredit: getty

Kantar’s new data showed that Grocery Price Inflation jumped to 8.3% in the four weeks to June 12 – from 7% in May.

it puts food inflation At their highest level since April 2009, and that means the average annual purchase bill is set to rise from £380 to £4,960 in 2022.

As a result, many people are changing their shopping habits in an effort to reduce costs, such as Switching Branded Items to Non-Branded The ones.

In fact, Kantar found that sales of branded products fell 1% in the 12 weeks to June 12, while sales of self-labels increased by 2.9% and price-self-label lines rose 12%.

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And branded items Not the only thing customers are ditching, because more people like discounters Aldi And Lidl Instead Sainsbury’s And M / s,

Fraser McKevitt, Head of Retail and Consumer Insights at Kantar, said that own label sales “have been fueled by the strong performance of Aldi and Lidl, both of which have extensive own label repertoire.

“We can also see consumers turning to price categories, such as asda Smart prices to save money, co-op honest prices and Sainsbury’s irresistibly delicious.”

And if you’re looking for even more ways to stretch your money more while food shopping, here are our top tips.

yellow stickers

Most supermarkets will slap a yellow sticker On items closer to their expiration date to move them quickly and reduce food waste.

Yellow sticker items are often in good condition, and in most cases, you can freeze them when you get home so they last even longer.

Just make sure you time your visit to the store properly, as many stores put out their yellow sticker items at different times, and they tend to break down quickly.

For example, Morrisons lowers items first thing in the morning, while M&S lowers products at night, according to staff members,

We reveal when to Go to the store to bargain yellow stickers,

loyalty schemes

Wherever you shop, chances are there’s a loyalty scheme to use.

You’ll need to download an app, create an account, or register for a free points card to get the offer, but doing so is well worth it.

Most loyalty plans require you to collect points when you shop in-store or online.

You can then use the points you collect to redeem money from your future shops or sometimes from partner companies.

For example, Tesco Clubcard users can triple their points if they choose to redeem them at one of Tesco’s partners, such as Pizza Express.

Check out our handy breakdown Various loyalty plans available at each store and what they offer.

And make sure you check if you have any vouchers that are about to expire so that you can use them.

Check Shelf Lower Prices

Inexpensive goods, such as own brands and price ranges, are often stored on the lower shelf in supermarkets.

So you might be able to get a bargain by just sitting down.

At eye level, you’d pay around £1.80 for two cans (90p a can) of Heinz Baked Beans, according to research by MoneySavingExpert. Morrison,

But on the lower shelf, you can pick up four cans for £3 (75p a can) or six for £4 (67p a can).

bulk purchases

If you have a lot of mouths to feed, it may be more economical buy in bulk,

See the price per unit on each item ticket, and compare supermarket promotions.

It may seem more expensive to buy in larger quantities initially, but often, buying larger multi-packs means the price per unit goes down.

Keep products that are not perishable, such as dried pasta, rice, toiletries and packaged foods, to avoid any waste.

But if you find an amazing deal on something that won’t last very long, you can always buy it in bulk and freeze it when you get home.

Compare Deals

Knowing which supermarket to go to can pay off, so do a quick comparison online before heading to the store.

You can do this manually by adding the items to your basket on each supermarket website and see which one comes in the cheapest.

Alternatively, websites like Are there for you to compare at no cost.

Simply enter the product you’re looking for and the page will bring up the latest prices and deals for a selection of stores.

Wonky Fruits and Vegetables

Some supermarkets offer huge discounts on fruits and vegetables simply because it is delicious or is going to expire soon.

For example, Lidl offers customers a 5kg crate of random vegetables Those ahead of their Prime for only £1.50, but availability depends on store.

Still, it’s worth keeping your eyes peeled or talking to a staff member to check if your local store is stocking such a deal.

food waste apps

Olio and . apps like too good to go Help customers buy unused food surplus For a fraction of full price from selected stores.

More than a thousand brands are in partnership with these apps, which means users have tons of options when making a purchase.

For example, stores like TescoNysa, Sainsbury’s And Gregso Everyone has jumped on the food waste app bandwagon.

managed to catch a shopkeeper £11.45 worth of treats from Greggs For just £2.59.

Other Help You Can Get With Food

If you need extra help with essential items, there are places you can go for assistance.

You may be able to claim free meal vouchers as part of the government domestic assistance fund (HSF).

HSF has a pot of £500 million for cash-starved residents nationwide as of October 2022, but you have to claim a piece of the free cash.

The amount of help you can get depends on your local council, but many are offering food and fuel vouchers as well as free school meal vouchers.

find your Iregional council Head here and head straight to its website and see if help is available.

If you are not eligible for HSF, you may be able to get help from your local food bank.

Food banks have been set up to assist those in need with emergency food packages.

Find your nearest one by typing your postcode in online search bar Feather Trussell Trust website,

You cannot make a claim at a food bank yourself, although you will need to be referred by one of your local community organizations.

Examples of these are schools, GPs, or mentoring agencies such as citizen advice,

here is more information How to get help from your local food bank.

Also, some parents or expectant mothers with low income or benefits are entitled to the Healthy Start Voucher.

These can set you up to £442 a year for food, but have to go towards items such as milk, infant formula and canned vegetables.

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here is Everything you need to know about the Healthy Start Scheme,

Also check out our taste testWhere we compare our branded products with branded ones so you don’t have to.

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